The free Libraries Australia service was launched nationally by Senator Coonan at Parliament House attended by almost 200 guests. Flyers and posters have been distributed to all public libraries in Australia. See this NLA media release for more information.
(edited 23/02/10: you can see a video of the launch on the National Library’s podcasts page)
(edited 02/11/10: the Libraries Australia Free Service was decommissioned in December 2009 and replaced by Trove)