National Library of Australia Staff Papers, 2012

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Trove: the terrors and triumphs of service-based social media

Alison Dellit, Sarah Schindeler

Abstract


The National Library of Australia has actively used a range of social media tools for the promotion, development and delivery of services for a number of years. In addition to whole-of-library branded activity that is managed centrally, teams elsewhere in the Library are creating niche and service-based social media channels. Using the 2011 trial of the Trove social media rollout as a case study, this paper examines the rewards and challenges associated with niche or specialised social media engagement, as well as the broader, potential implications for online engagement by cultural institutions.

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