National Library of Australia Annual Report 2000-01
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Report on OperationsOutput Group 1Output Group 2Output Group 3
Output Group 2. Information Services

Output 2.3 - Public Programs

OUTPUT DESCRIPTION

The Library and its collections and services are promoted, interpreted and made accessible to a range of targeted audiences, including visitors to the Library and the general public.

The Flower Ship 1945

click to enlarge image
Nora Heysen (b.1911)
The Flower Ship
1945
Private collection

The hugely successful retrospective exhibition of Nora Heysen's work was displayed from October 2000 to January 2001 in the National Library's gallery

click to hear Nora Heysen speaking
(492Kb)
Oral History Collection
Courtesy Nora Heysen

PERFORMANCE— OUTPUTS

Performance Targets

Quantity

90 000 visitors to exhibitions
24 000 participants in public outreach activities
80 new publications and merchandise items published

Attendances at all public programs activities increased this year. A total of 345 300 people attended exhibitions during the year, more than three times the target figure. Of these 91 300 attended four major exhibitions in Canberra and 254 000 visited four external exhibitions at eight venues. A key factor in attracting larger audiences to exhibitions was the high level of positive media coverage.

Targets for attendances at Library events were exceeded with 37 279 participants in events.

The Library also exceeded its target for publications and merchandise items due to greater than anticipated demand for corporate products. In total 136 new publications and merchandise items were produced.

Quality

95 per cent of visitors to on-site exhibitions and participants in public outreach activities are satisfied
90 per cent of host venues for the Library's travelling exhibitions, and 95 per cent of retailers for publications are satisfied with products and services
90 per cent of reviews of current Library trade publications reflect good standards of research and production

Lou Klepac

Lou Klepac speaking at the National Library's conference 'An Inventive Magic: Donald Friend & his Diaries' held 23-24 February 2001

 click to hear Lou Klepac speaking
(581Kb)
Oral History Collection

 

93 per cent of visitors to on-site exhibitions and participants in public outreach activities were satisfied. All other satisfaction surveys undertaken show that all quality targets were exceeded with 100 per cent satisfaction recorded.

Price

$26.01 per visitor to exhibitions
$46 437.50 per new publication/merchandise item
$76.88 per participant in public outreach activities

The unit price per user visitor to exhibitions was $7.70.

The unit price per new publication/merchandise item was
$30 044.12.

The unit price per participant in public outreach activities was $41.66.

PERFORMANCE—OUTCOME

Effectiveness Indicator

Increased usage of collections, information services and public programs

Usage was up for all public programs activities from the previous year. Exhibitions attendances increased by 56.2 per cent; attendances at public events increased by 38.7 per cent; and publications increased by 41.6 per cent.

KEY ISSUES

Centenary of Federation

The Centenary of Federation and the Library's own centenary have been celebrated in a wide range of public program activities this year, including publications, exhibitions, and events. In addition to those activities outlined in this report, the Library made substantial progress on a major exhibition to be held later in 2001. The Treasures from the World's Great Libraries exhibition will bring together for the first time over 140 of the most iconic and important treasures held in libraries in more than 20 countries.

Children in the stacks at the National Library of Australia

Loui Seselja (b.1945)
The education programs open the Library to students of all ages

 

Education Programs

This year the Library expanded its education program with the development of a range of new tours for students of all ages. This program aims to introduce the role and services of the Library to young people and to build future support for the Library. Initial response has been enthusiastic and bookings numbers have increased significantly.

Simultaneous Publishing

The need has been recognised for developing infrastructure and training to enable a more streamlined approach to the growing organisational need for simultaneous online and print publishing. The issue will be addressed in the coming year.

 

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