NLA 35th Annual Report 1994-95
Appendix 3: Advertising and Market Research
Through advertising campaigns in a select number of newspapers, the National Library maintains public awareness of its exhibitions, publications and outreach activities. Details of payments for advertising work are given in the following table.
Table 31: Expenditure on advertising services
Total amount ($A)
Advertising agencies -
Media advertising organisations 137 238.86
Market research
-for NDIS business plan 4 500.00
Direct mail -
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