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NLA 35th Annual Report 1994-95


Appendix 3: Advertising and Market Research


Through advertising campaigns in a select number of newspapers, the National Library maintains public awareness of its exhibitions, publications and outreach activities. Details of payments for advertising work are given in the following table.

Table 31: Expenditure on advertising services


                                                     Total amount ($A) 

Advertising agencies                                                 - 
Media advertising organisations                             137 238.86 
Market research                                                        
-for NDIS business plan                                       4 500.00 
Direct mail                                                          - 

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