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37h Annual Report 1996-97
Appendix 4: Advertising and Market Research

Through regular advertising in a select number of newspapers and magazines, the National Library maintains public awareness of its exhibitions, publications and outreach activities. Details of payments for this and other advertising work to media advertising agencies are given in the following table.

TABLE 30: EXPENDITURE ON ADVERTISING AND MARKET RESEARCH SERVICES

 

1996–97

Media advertising agency

 

TMP (previously Neville Jeffress)

28,843

Other media services

 

Canberra Times

50,790

Mastercraft (previously Signature Typesetting)

1,945

Australian Book Review

8,400

Art Monthly Australia

7,040

Yellow Pages Australia

3,196

Readings Bookshop

1,080

Canberra Tourism Commission

855

National Capital Attractions

850

Australian Gift Guide Magazine

745

D.W. Thorpe (Vic.)

695

Sky and Space Publishing

630

Fine Arts Press

600

Mary Ryan’s Bookshop

600

University of Western Australia

600

Miscellaneous (under $500)

1,750

   

TOTAL

108,619


Return to Start or Continue to Appendix 5

Last updated 12 November 1997
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