37h Annual Report 1996-97
Appendix 4: Advertising and Market
Research
Through regular advertising in a select number of newspapers and magazines, the National Library maintains public awareness of its exhibitions, publications and outreach activities. Details of payments for this and other advertising work to media advertising agencies are given in the following table.
TABLE 30: EXPENDITURE ON ADVERTISING AND MARKET RESEARCH SERVICES
|
|
199697 |
|
Media advertising agency |
|
|
TMP (previously Neville Jeffress) |
28,843 |
|
Other media services |
|
|
Canberra Times |
50,790 |
|
Mastercraft (previously Signature Typesetting) |
1,945 |
|
Australian Book Review |
8,400 |
|
Art Monthly Australia |
7,040 |
|
Yellow Pages Australia |
3,196 |
|
Readings Bookshop |
1,080 |
|
Canberra Tourism Commission |
855 |
|
National Capital Attractions |
850 |
|
Australian Gift Guide Magazine |
745 |
|
D.W. Thorpe (Vic.) |
695 |
|
Sky and Space Publishing |
630 |
|
Fine Arts Press |
600 |
|
Mary Ryans Bookshop |
600 |
|
University of Western Australia |
600 |
|
Miscellaneous (under $500) |
1,750 |
|
TOTAL |
108,619 |
Return to Start or Continue to Appendix 5
Last updated 12 November 1997
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