Sydney, 13th January 06 – A new partnership between Yahoo! Australia & NZ and the National Library of Australia will create the country’s most comprehensive publicly accessible bank of digital images featuring contemporary photographs of urban and rural Australia.

Flickr (, a photograph sharing website owned by Yahoo!, contains more than 70 million stored images by photographers from all over the world of which approximately 80 per cent can be freely accessed by any visitors to the site. Every four seconds a new image is added by the site’s two million users.

PictureAustralia (, managed by the National Library, is a bank of more than one million images set up by the National Library as a community resource. Primarily historical in nature, these images come from the collections of 42 national and international institutions including museums, libraries, galleries and other archives.

The two organisations are calling on Australians to add their photos to two new sections or ‘groups’ on Flickr. The first, entitled PictureAustralia: Australia Day encourages people to show how they celebrate our national day. The second, called PictureAustralia: People, Places and Events, is being set up as a repository for more general images illustrating the look, feel and spirit of Australia and its people throughout 2006. The photographs uploaded to these two groups on Flickr by members of the public will subsequently be included in PictureAustralia.

Brett Corrick, marketing director of Yahoo! Australia & NZ, said: “This is an exciting initiative which encourages Australians everywhere to unite in building a valuable resource for future generations. We want people to upload their photographs of Australia – whether they feature a remote part of the bush or the centre of one of our cities – and to persuade their children, friends and families to add their pictures too.”

Jan Fullerton, National Library Director-General, said the Library actively supports the exploration of new models for collecting digital material: “This partnership with Yahoo! Australia and NZ is the National Library’s first effort to reach out to new online ‘spaces’ to capture a major repository of images of contemporary Australia. The project provides enhanced opportunities for existing and new users to share images and will contribute to the long-term development of PictureAustralia.”

How to use Flickr

  • Visit
  • Before you upload images, you will need to sign-in by following the on-screen prompts
  • If you don’t have a current Yahoo! ID, it takes just a few minutes to create a new one (click Sign Up Now)
  • Once you are signed in, upload your images into your personal pool by selecting the upload photos tab
  • Now click the groups tab at the top of your screen and using the search box, locate the new Picture Australia groups by typing pictureaustralia.
  • As our groups are public, anyone is free to participate; all you have to do is click ‘join this group’!
  • When you upload images remember to give them relevant titles (i.e. Sydney Harbour Bridge ) and a description (i.e. Sydney Harbour Bridge at sunset )


About Yahoo! Australia & NZ

Yahoo! is the global leader in online audiences (+) and the best known online media brand in the minds of Australian consumers(++) who see us as fun, friendly and highly innovative. Along with a critical mass of over 4 million Australians each month(+) who use Yahoo! for everything from search to mail to personals, Yahoo! offers sophisticated targeting capabilities, enabling our clients to mass market or target market effectively.

+ Nielsen//NetRatings NetView ++ Young & Rubicam Brand Asset Valuator

For further information please contact:

Tamsin Smith
PR Manager, Yahoo! Australia & NZ
tel: 02 8925 0126

Toby Barker / Kate Adams
Mango Communications Pty Ltd
tel: 02 8260 2855 or 2841

About the National Library of Australia

The National Library of Australia is the country's largest reference library. Our role is to ensure that documentary resources of national significance relating to Australia and the Australian people, as well as significant non-Australian library materials, are collected, preserved and made accessible either through the Library itself or through collaborative arrangements with other libraries and information providers.

Media contact:

Yvonne Kennedy
Director Communications and Marketing
Telephone: 02 6262 1353 or 0411 753 891

Copyright © 1994-2005 Yahoo! Inc. All Rights Reserved