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Have an interest in the history of fashion? Unaware of the vibrancy of the garment/drapery/haberdashery industries in Australia in the early to mid 20th centuries? Or do you just love looking at some old ads for a bit of nostalgia? Well, we've just acquired some fascinating volumes of a magazine called Draper of Australasia dating from the 1920's through to the 1960's that are a real treat.
This magazine was issued monthly and aimed at both the fashion and haberdashery industry as well as the consumer and contains an absolute treasure trove of information about everything from window dressing and promoting your business to the latest fashions and trends and practical "how to" advice for manufacturers on millinery, dressmaking and footwear. It shows the diversity of the fashion industry in that period with a wide range of retailers, wholesalers and manufacturers represented, and really demonstrates how things have changed today with so many of those businesses no longer in existence. A wonderful source for social research as well as enormous fun to browse through. Here are just a few illustrations from the 1926 issues to give you a taste.
Fashion show adverstisement
Great ad for Jason underwear - no prickling!
Latest fashion in hats
Ideas for window dressing
Bathing caps with style!
Children's bikes from Cyclops
I must admit I was intrigued by the references to the company Paterson, Laing and Bruce which I hadn't heard of. A company with quite a long history that, like so many, has ceased to exist. You can read a little more about their history here and also see a photo of their building in Flinders Lane which was demolished in the 1960s. So many interesting pathways to follow once you start delving....