The Sell

The Sell
Australian Advertising 1790s to 1990s

Exhibition branding for The Sell: Australian advertising, 1790s to 1990s
23 November 2016 to 25 April 2017,


Exhibition Gallery, Ground floor


No booking required

Step back in time, into the ads of Australia's past. Ephemeral by nature, often lasting in impact, advertising surrounds us. It aims to inform us and influence how we live, what we buy and how we spend our leisure time. It may not reflect our reality, yet it can affect how we remember the past. Through highlights from the Library’s vast collections, this exhibition explores how Australian advertising has used words, images and sound to inform and persuade. It traces how advertising has evolved as society and technology have changed, asking what it reveals about the everyday lives of Australians from the 1790s to the 1990s.

From wanted posters to ads for underwear and chocolates, Vegemite and Minties, to the ‘Life. Be in it’ and ‘Do the Right Thing’ campaigns, there will be something to push everyone's buttons! 

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Exhibition highlights